R07·FASHION FILM
KUNSQUAD — Annual Collection 2025, The Pattachitra
FASHION · CULTURE · COMMERCIAL FILM
Annual Collection 2025 — The Pattachitra.
01/ CAMPAIGN
THEFILM.
THE PATTACHITRA
The official campaign film for KUNSQUAD's Annual Collection 2025 — a clothing brand rooted in Odisha, where traditional craft meets contemporary street fashion.
HOLD00:00:00
00:00/01:54
02/ CAMPAIGN
CAMPAIGNREELS.
Four cuts from the collection — social-native verticals. Tap any reel to play with sound.
03/ CAMPAIGN
ABOUTKUNSQUAD.
KUNSQUAD is a clothing label out of Odisha — streetwear built on the state's own art, motifs and craft. Pattachitra scrollwork, Pasapali weave and folk iconography are re-cut for a contemporary, unisex wardrobe.
The campaign carries that idea on screen: heritage and street culture in the same frame, shot and graded as a fashion film rather than a lookbook.
ROOTED INOdisha
LANGUAGEStreetwear · Contemporary
DRAWN FROMArt · Craft · Culture
COLLECTIONAnnual 2025 · Pattachitra